Multi-unit growth
Tom's Urban
The problem
A high-volume concept with real consumer demand and no proven path to becoming a multi-unit company.
What we did
- Built the unit economics and operating model for repeatability
- Set site strategy and market sequencing for the rollout
- Built the leadership bench required to open and run more locations
The results
- Grew to 12 locations averaging more than $10M AUV
- Second location generated 5× the sales of the original
- Sustained 4+ star consumer feedback

