Helping Restaurants Grow Since 2010
You’re ready for the next location or revenue opportunity, but not sure the business is ready to support it. We help you see the whole business and fix what matters first.
The Pressure
As the business gets bigger, things that were manageable before can start getting in the way.
These are not signs that the concept is failing. They are signs the company needs to catch up to the restaurant.
Too many decisions still depend on the same few people.
Managers are reacting to today's problems instead of working from a clear plan.
Performance is inconsistent from one location to the next.
Important projects keep getting pushed aside by what has to happen today.
You're ready for the next location or revenue opportunity, but not sure the business is ready to support it.
Where B2O Comes In
When growth starts creating pressure, B2O helps you step back from the day-to-day, understand where the real gaps are, and decide what needs attention first. Then we bring the right restaurant experience around those priorities.
Operators first. Advisors second.
How We Look At The Business
01
Concept
Clear and repeatable.
Is the concept clear enough to repeat?
A concept can work well in one restaurant and still be difficult to repeat. Growth exposes gaps between the guest experience, how the restaurant operates, and the economics behind it.
02
Management
Structured to lead.
Can the team lead without everything coming back to you?
Growth gets heavy when the owner is the answer, managers are reacting all day, and the way the business runs lives in a few people's heads.
03
People
Teams built to grow.
Can you find, hire, train, and keep the people your growth requires?
Growth becomes difficult when the business cannot consistently bring in the right people, prepare them to succeed, and give them a reason to stay.
04
Revenue
Built to perform.
Are sales and margins strong enough to support the next move?
Busy does not always mean healthy. The right numbers should show where money is made, where it leaks, and which opportunities are worth the team's attention.
05
Development
Ready to open.
Can you open or expand without repeating old mistakes?
The next location should not depend on heroics. Growth needs a clear sequence, the right people, and a model that can travel.
06
Capital
Ready to fund.
Is the business ready for the conversations that fund growth?
When the other five pillars are in order, the business is ready for capital — and that is when the real growth can happen.
Capital is the fuel for growth not the source of rescue. You need to be ready for this conversation.
Build a stronger business — and a more fundable one.
Go Deeper on Each Pillar →How It Works
The first conversation starts with where you want to go — not a pitch, not a promise of a one-day answer.
Where are you trying to go? What feels harder than it should?
We look across the business, find the real blockers, and turn them into a step-by-step plan with clear priorities and owners.
We bring in the restaurant people the work needs and stay close while the plan moves.
Who Is Behind The Work
B2O is a small team with a deep bench of restaurant experience across operations, finance, people, development, training, marketing, and growth. You get senior help without having to build a corporate office of your own.
Meet B2O →
Charles Wilkinson
Founder of B2O
Vivian Alban
Project Management
David Biederman
Concept Creator
Aaron Mays
Front of House
Jeff Durkee
Sales
Case Studies
Real restaurant companies, real growth. These are four of the engagements that show what the work makes possible.
Multi-unit growth · National
Grew from one restaurant to 12 locations averaging more than $10M in annual unit volume. The second location generated five times the sales of the original.
Emerging brand scale · National
An operating platform that supported more than 250 locations and expansion into more than 30 states.
Franchise conversion program
Fifteen restaurants converted. Unit sales increased more than 50% and consumer perception of quality and service increased 75%.
Independent group expansion
Expanded from four to seven locations while saving $150,000 annually in purchasing.
Start a Conversation
Tell us your vision, where the business feels stuck, and what growth would make possible.
Start a Conversation →
